Airtel SmartCash Payment Service Bank (PSB) has partnered with Touch and Pay, the creators of the famous Cowry Card, in a move that promises to change Nigeria’s commuting scene. This innovative collaboration now allows SmartCash users to easily fill up their Cowry Cards straight through the SmartCash mobile app, paving the way for easy, cashless transportation payments.
Empowering commuters and promoting cashless adoption
The strategic collaboration between Airtel SmartCash and Touch and Pay addresses a critical need in Nigeria’s bustling cities—making public transportation payments easier and more efficient. With the integration of Cowry Card top-ups within the SmartCash ecosystem, commuters can now enjoy a hassle-free experience, aligning with the Central Bank of Nigeria’s ambitious cashless initiative. This initiative is just one of the many ways Airtel is innovating to enhance customer experiences, like their offer to unlock up to 5GB of daily data with SmartCash PSB.
A Vision for Seamless Digital Payments
Ayotunde Kuponiyi, CEO of SmartCash PSB, stressed the company’s commitment to innovation as a driving force in expanding digital payment solutions in Nigeria.
“SmartCash PSB is committed to making financial services accessible and convenient for all Nigerians, regardless of their location,” stated Kuponiyi. “The integration of Cowry Card top-ups into our mobile app and USSD channel is a significant step towards empowering commuters with seamless and efficient payment options.”
Supporting Nigeria’s Digital Economy
The collaboration not only enhances commuter convenience but also aligns with the national agenda to foster a more digitized economy. By enabling cashless transactions for essential services like transportation, SmartCash PSB is playing a pivotal role in accelerating Nigeria’s transition towards a cashless future.
How it Works
The seamless top-up process is available to all SmartCash customers and can be accessed through two convenient channels:
- SmartCash Mobile App: Users can log in to the Cowry Card top-up portion of the app, enter the necessary amount, and complete their transaction.
- USSD Code: Alternatively, customers can dial *939# and follow simple directions to complete their Cowry Card top-up.
The Future of Cashless Move in Nigeria
The collaboration between Airtel SmartCash and Touch and Pay marks a significant step forward in the growth of digital payments of services in Nigeria. This program is poised to alter Nigerian commutes by simplifying the payment process and increasing cashless usage, making them more efficient, convenient, and secure.
Conclusion
As Nigeria continues its journey towards a cashless society, Airtel SmartCash PSB’s commitment to innovation and customer-centric solutions is evident. The integration of Cowry Card top-ups marks a significant stride in empowering commuters and driving the digital transformation of the country’s transportation sector.
