It is so unfortunate that one of DStv strongest competitors is closing down the operation. Kwesé has streamlined its satellite television service.
With just 18-months of operation, Kwese TV is closing down operation in over 50 cities across the African continent to focus on digital of Video On Demand (VOD), according to a press statement released by their parent company, Econet Media. According to a statement released by Econet Media, reportedly said that the development had been necessitated by review of its business strategy and service offerings, meaning that the company is following changes in the global digital and satellite broadcasting sector, as well as the growth in access to mobile and fixed broadband on the continent. As of November 1, Kwese will only offer three services; Kwese Free Sports, Kwese iflix and Kwese Play. Those who had Kwese’s satellite service were surprised to wake up on the first of this month to see all their channels disappear. Below is the official statement posted on FB Page by IDGD – Kwese Authorised Dealer:
Dear valued customer, Having been in the African market for almost two years, Kwesé has taken time to monitor subscriber viewing habits and preferences. These insights have guided our efforts to provide a product range that is aligned to market needs. Kwesé has seen a noticeable shift in consumer viewing habits namely; video consumption on mobile phones, and increased uptake of OTT services across our markets. It is with these changes in mind, that Kwesé is proud to announce its new streamlined product offering. Kwesé will now offer the following services; 1. Kwesé Free Sports (KFS), 2. Kwesé iflix and, 3. Kwesé Play In focusing on these three services, Kwesé will streamline its satellite television service. Our new bouquet will carry selected sports and general entertainment programming for a minimal fee. Customers who have already paid their subscriptions for the month of November, or in advance, will receive a refund. You will now have the option of enjoying premium sports content at no cost on KFS, enjoy world class international and African entertainment, news and sports content with a subscription fee of their choosing on Kwesé iflix, stream over 200 general entertainment channels on Kwesé Play for free with fixed broadband, and delight in a free satellite TV service on Kwesé TV. These changes are in keeping with Kwesé’s commitment to providing affordable premium content. Kwesé wishes to thank you as our loyal customer for your support. We hope that you continue to support us going forward as you enjoy our affordable premium content services mentioned above. Kwesé TV’s current subscription services and channel offering will cease as of 1 November 2018. Further updates regarding Kwesé TV’s revised channel line-up will be announced in due course.
Kwese was launched in Ghana, Rwanda, Zambia, and Nigeria in 2017 as an alternative service to MultiChoice DStv, with the hope that it will change the pay-TV sector in Africa, but unfortunately, Kwese TV failed to outsmart DStv in the pay-TV industry in Africa. Now that Kwese Satellite TV has conquered, can TStv as well survive their fighting?
