It seems Apple TV+ isn’t doing as well as Apple hoped. To save money and reach more people, Apple is going to start licensing some of its shows and movies to other platforms.
Think of it like this: You have a great movie collection, but it’s just sitting on your shelf. You could share it with friends, right? That’s kind of what Apple is doing. They’ve hired Maria Ines Rodriguez, who has worked with big names like Disney and NBCUniversal, to help with this. You can read more about this shift in strategy in this Bloomberg report.
Right now, Apple plans to license its movies to other companies, like TV networks in other countries and online stores where you can rent or buy movies. They’re not planning to license their TV shows yet, though.
Why is Apple doing this? It appears that Apple TV+ isn’t generating the revenue they had hoped for. They’ve spent a lot of money on shows and movies, but not enough people are watching them. So, they’re trying to find new ways to make money and reach more people. This might be part of a larger strategy to revamp its services, similar to the exciting new satellite features introduced in the iOS 18.1 Beta 6 update. Perhaps we’ll see Apple TV+ integrated with satellite connectivity in the future.
This isn’t new in Hollywood. Movie studios have been doing this for a long time. They sell the rights to show their movies on TV or other platforms. But streaming services like Netflix and Apple TV+ usually keep their shows and movies exclusive to their platforms. This is changing now. Amazon has even started to share some of its shows and movies on other platforms.
Key takeaways:
- Apple TV+ is going to start licensing its movies to other platforms.
- This is to help Apple save money and reach more people.
- They’re not planning to license their TV shows yet.
- Other streaming services are starting to do this too.
