It’s official—BBNaija Season 10 is launching on July 26 and 27, 2025, and this one’s shaping up to be the biggest yet. With a whopping ₦150 million grand prize on the table and a decade of unforgettable reality TV behind it, fans are already gearing up for another wild ride.
The announcement, made during a recent press briefing, confirms that this season won’t just raise the bar—it’s planning to smash it.
Ten Seasons In: Why BBNaija Still Rules Nigerian TV
Since hitting the airwaves in 2006, Big Brother Naija has become a staple of pop culture across Africa. What began as a local adaptation of a global format quickly evolved into a phenomenon of its own. From viral moments and dramatic evictions to breakout stars and real-life romances, BBNaija has kept audiences coming back season after season.
This tenth edition is more than just a milestone—it’s a celebration of everything that’s made the show iconic.
This Season, Expect the Unexpected
While the producers are keeping the exact theme of Season 10 under wraps, they’ve promised that fans will see a completely new format—one that takes things in a bold new direction, departing from last year’s “No Loose Guard” edition.
We’re talking fresh twists, new ways to interact with the show in real-time, and richer house dynamics that’ll push contestants to their limits. The aim? To deliver a reality TV experience that feels less scripted and more raw, emotional, and immersive.
Biggest Prize Yet: ₦150 Million at Stake
Yes, you read that right—₦150 million is up for grabs this season, the highest cash prize ever awarded in the show’s history. That’s not just a bag—it’s a life-changing opportunity.
This isn’t just about winning money; it’s about launching careers. Past winners like Phyna, Laycon, and Mercy Eke have turned their time in the house into major brand deals, music contracts, and acting roles. With this much on the line, expect competition in the house to be fierce from Day 1.
Who’s Hosting BBNaija Season 10?
The host needs no introduction: Ebuka Obi-Uchendu is back. Stylish, sharp, and always in control, Ebuka brings the kind of charisma and command that has become synonymous with BBNaija itself.
Over the years, he’s perfected the art of hosting—keeping fans entertained while putting housemates on the spot. His return is just another reason this season is so highly anticipated.
Auditions Recap: Thousands Turn Out for a Shot at Fame
Back in May 2025, BBNaija held physical auditions across Nigeria for three days, from the 16th to the 18th. These auditions brought out thousands of hopefuls, each hoping to be one of the lucky few to step inside the Big Brother house.
The focus this year was on personality, authenticity, and relatability—qualities that connect with the show’s massive fanbase. If previous seasons are any indication, expect a blend of strong characters, underdogs, and the occasional wildcard.
Where and How to Watch BBNaija Season 10
BBNaija fans will have plenty of ways to keep up with the show this season, whether you’re watching from home or streaming on the go. Here’s where you can catch every moment:
- DStv Channel 198 – Non-stop coverage for DStv subscribers.
- GOtv Channel 49 – For GOtv users who don’t want to miss a beat.
- Africa Magic Showcase & Africa Magic Family – Perfect for live launches, eviction nights, and weekly highlights.
- Showmax – Watch live or binge episodes at your convenience.
- GOtv Stream App – Prefer watching on your phone or tablet? The GOtv Stream App makes it easy to catch the show from anywhere.
And for fans living outside Nigeria, there’s good news. You don’t have to miss out. Check out our detailed guide on how to watch Big Brother Naija from anywhere in the world, no matter where you’re based.
So whether you’re team TV or team mobile, BBNaija has you covered this season.
What’s New This Time Around?
Season 10 isn’t just a celebration—it’s a reinvention. Some of the biggest changes to expect include:
- A completely redesigned Big Brother house that blends luxury and functionality.
- More interactive elements for fans, including polls, challenges, and influencer-driven content.
- Daily highlights with deeper context, helping viewers connect with housemates on a personal level.
- Expanded social media engagement through TikTok, X (formerly Twitter), and Instagram Live updates.
- A focus on mental strength and strategy, not just social buzz.
In other words, the game is changing—and only the sharpest contestants will survive.
Audience Participation: You’re Part of the Game
One thing BBNaija has mastered over the years is making the audience feel involved. Season 10 will raise that engagement to a whole new level.
Fans will be able to:
- Vote for favorite housemates via the DStv and GOtv apps.
- Participate in live polls that affect real-time decisions in the house.
- Earn rewards through mini-challenges on social platforms.
- Influence narrative arcs by joining fan communities and trend campaigns.
It’s no longer just about watching the show—it’s about shaping it.
10 Years of Drama, Growth, and Culture
Looking back, BBNaija has done more than entertain. It’s shaped pop culture, launched influencers, started political conversations, and given young Nigerians a platform to dream bigger.
With each season, the show has managed to stay relevant by reflecting the current pulse of society—whether it’s fashion, slang, social issues, or tech trends. That’s a big reason why millions keep watching year after year.
The Final Countdown: Why You Should Tune In
BBNaija Season 10 isn’t just another show—it’s a cultural moment. Whether you’re a casual viewer, a die-hard stan, or someone new to the BBNaija wave, this season offers something fresh, fun, and full of surprises.
So clear your calendar. Set reminders. Get your subscriptions in order.
Because when BBNaija Season 10 kicks off on July 26 and 27, you won’t want to be the one catching spoilers online.
